A Qualitative Proposal to Identify Barriers in Marketing Services Directed Toward Immigrants Offered by the Edmonton Public Library.

Abstract: The purpose of this study is to identify problems encountered in marketing library services to new Canadians. It will be geographically concentrated within the city-limits of Edmonton to properly determine the effectiveness of one public library systemís outreach initiatives. Information will be gathered from twenty-one different interviewees participating in in-depth semi-structured interviews. Qualitative in nature, this exploration will follow the design of a Phenomenological study. Selected participants would have immigrated to Canada in the last 20 years, be over the age of eighteen, and have a basic understanding of English. These interviewees would be diverse in ethno-cultural background, gender, and have different levels of familiarity with Edmonton Public Library. Results will be submitted to EPL with the goal of assisting in the development of services and relationships to the unique communities in which it serves.

Keywords: Public Libraries, Multicultural Services, Library Marketing

Full Research Proposal-PDF Version

Daniel De Castro
Sumitted April 9, 2009
For LIS 505: Research Methods
To Dr. Lisa Given